Market Updates

ADL Launches Cholesterol-Lowering Beverages

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By: Sean Moloughney

Editor, Nutraceuticals World

ADL Launches Cholesterol-Lowering Beverages
Arthur D. Little (ADL), Cambridge, MA, has developed a series of new flavored beverage formulations that contain a soluble dietary fiber. Working with a subsidiary of Van Drunnen Farms, Mo­mence, IL, ADL developed the beverages using Nutrim, a generation of oat bran, which features a highly concentrated amount of oat beta glucan. Nutrim was originally developed and patented by USDA as a food additive to act as a healthy replacement for butter, oil, cream and other fats. ADL’s beverage formulations include Cran-Raspberry and Mango-Orange smoothies and Chocolate meal replacements. The company also developed a low-carbohydrate version for use by athletes and people on certain weight-reduction programs. The Nutrim meal replacement formulations have been designed to qualify for the American Heart Association’s Heart Healthy seal of approval.

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